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Intertraffic 2016: On the verge of a digital infrastructure

Last week we presented our insights on the importance of a digital infrastructure at the Intertraffic Amsterdam 2016. This world’s leading trade event for infrastructure, traffic management, smart mobility, safety and parking ended at an all-time high according the statistics and visitors reviews. In total over 3000 people took part in the sessions at the Smart mobility Theatre, of which one was presented by Plannerstack at the invitation of Beter Benutten.

As the pioneer on future smart mobility solutions & travel information technology, it was a great opportunity to elaborate on what we are doing today to pave the way for the necessary digital infrastructure. In relation to the subject Martin Jansen, the representative on behalf of Plannerstack, emphasised the importance of a transparent information chain and it’s crucial pillars that lay the foundation: (open) data and public access. We believe that co-creation and an open information chain will stimulate quality and innovation, so more effective and intuitive services for end-users can be created. Also, it will encourage competition in the market.

Road connections are important, as are rail connections. No doubt about it. Unfortunately, the power of a digital infrastructure is being underestimated. Next to the road, rail and wet infrastructure - which are mostly open and toll free in the Netherlands – it is crucial that organisations invest in a digital infrastructure that goes beyond raw data and an information desk. It should also cover information about parking, events, cycling facilities, bridges, floodgates, maintenance schedules and so on.

Recently the Dutch Court of Auditors ' report mentioned Plannerstack’s partners work on the public travel information and the fact that since 2015 Google has been using this real-time data to provide users of Google Maps and Google app with up-to-date public transport travel information.

We have been encouraged to repeat our data unleashing approach in a few other areas. But in order to enable companies to develop the very best travel information apps and mobility services for end-users, the involved parties in the transport market should not only consider making their data publically available, but also think about what their own interest is in the intended information chain. There are roles for many, but as long as roles are not recognised by relevant parties, putting the information chain straight would almost be a mission impossible. Therefore government should stimulate the actual use of data, as a role model. Furthermore, organisations need to stop inventing wheels themselves. They should make data available instead, so other people are empowered to invent smart mobility solutions.

We enjoyed the positive energy and the great vibe during the event and thank Beter Benutten for providing us the stage. Hopefully our contribution at Intertraffic 2016 will help to get the message across.

Read the complete report of the event on

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